Advertising : Pay-Per-Click Advertising and Search Engine Optimization
Related Links
Featured Links
Recommended Products
Featured Articles
Indirect Advertising I am reasonably certain that anyone reading this article is familiar with all the free online advertising methods such as the all-too familiar Sp-m emails, Classified Ads, FFA pages, Banners, Text Ads, Traffic Exchanges, Newsletters, Guaranteed Visitors, ... Make a first impression with advertising banners You may have found the most up-to-date help relating to banners. When you're after top advice about banners, it will be hard extracting the best information from unprofessional banners suggestions or guidance so it is wise to recognize how to moderate ... The Long Term Benefits From Pay Per Click Advertising The long term benefits from pay per click advertising. Businesses are starting to look closely at the long-term benefits from pay per click advertising. Pay per click search engines are primarily used for sales in the now time frame, but they are also ...
Pay-Per-Click Advertising and Search Engine Optimization
advertising and optimizing for natural searchengine traffic.
PPC advertising has many great benefits. First of all, you get your traffic going quickly. I have used this advantage many times. I test new products and even new websites through PPC advertising before making a decision to promote or scrap my new website or product idea.
I am a firm believer in testing new products before throwing large amounts of money into advertising. PPC advertising is a great way to do this. For example, with Google's Adwords program, you can post your ad, pay a $5 sign-up fee and have highly targeted traffic to your website within an hour. How is that for efficiency?
Also, you can moniter your click charges and stop them before they get too expensive. By the time you have spent your budget on clicks, you should have a pretty good idea of how successful your product is going to be.
I think of PPC advertising as being the most useful when starting a new business or product. WIth PPC advertising, you can quickly and efficiently find out which keywords you need to target and which products are the most popular.
Once that testing period is over, however, it's time to look into Search Engine Optimization. PPC advertising can be very expensive, costing hundreds, even thousands a month in advertising costs. Once you know what keywords to target, it's time to put together a plan on how you are going to optimize your website. The drawbacks to searchengineoptimization is that it requires a lengthy amount of time to get your site to rank high with your keywords. That is why I suggest using this method after the testing period is over, when you already know your business will be profitable.
Search Engine Optimization is definately a slow way to get your website traffic if you plan on not using PPC traffic. It could be a long, expensive road before you even begin selling your product. Search engines can take months, even years to start pulling up high with the search engines. But, natural searchengine traffic is definately the best long term way to get the majority of your traffic.
When getting your site to start pulling up in SE natural listings there are 2 main
things that need to be done:
Add Content
Add Backlinks
Search engine traffic requires you to submit your site to many different search engines and wait, maybe even months for them to spider your website.
I have had much better luck with another route. You can pay a fee to have your website listed in a very high ranking directory like www.dmoz.com (free), www.yahoo.com's directory ($299), sbd.bcentral.com (only $50), or another website where your link is on a page that has a page ranking of 4,5,6 or higher. The sites I mentioned above have rankings of 8 or 9. When you have your link on a site with that high of a ranking, the search engines are spidering those sites constantly and will find your website and spider it very quickly. Not only will they find it quickly but because you are linked to a high ranking site, you will also rank higher with the SE.
When looking for backlinks, focus on sites with content related to yours and high page rankings of 4 or higher.
As for content on your site, try to include about 200-500 words of content or text on most of the pages of your site. Text makes your site bulkier. Make sure to integrate all of the keywords you want to target within the content of your site. Don't worry about cramming the same keywords in over and over. Search engines may possibly even blacklist your site for keyword stuffing, if you try to do that.
There is a lot to know about Search Engine Optimization but, those are the 2 main factors when getting started.
In summary, when starting out, I suggest using PPC advertising for testing products and keywords. Spend time optimizing your site for searchengine traffic after you have tested your products and keywords.
About The Author
Carrie Reeder has been a web marketer for 3 years and has various websites where she sells a variety of products from software to clothing accessories.
